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Research papers

Uncovering the unspoken word

In today's fast-paced digital world time is precious, speed is of the essence and attention spans are short - yet expectations of market research have never been greater. This is why we have to adjust, challenge existing norms and come up with...

Catalogue: Asia Pacific 2017: Discoveries
Authors: Paul Janssen, Robin de Rooij, Marina Georgieva
Company: SKIM
May 9, 2017
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Citation

Janssen, de Rooij and Georgieva (2017a, May 09). Uncovering the unspoken word. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/uncovering-the-unspoken-word-8993


Videos

Unspoken: Swipe right, swipe left (Spanish)

Mobile devices are everywhere, and changing everything. Nowadays, people simply swipe or tap their screen to share their opinions with the world. Decisions are influenced by feelings, moods and our memory. As a research industry we have to adjust to...

Catalogue: Latin America 2017: #IN
Authors: Juan Andres Tello, Andrés Moreno
Company: SKIM
April 5, 2017
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Citation

Tello and Moreno (2017a, April 05). Unspoken: Swipe right, swipe left (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/unspoken-swipe-right-swipe-left-spanish-


Videos

(Wo)man VS. machine: From competition to collaboration

Cost and speed are key issues for qual yet clients increasingly expect video. How do we bridge this gap? Which corners can be cut? This session offers practical insights for qualitative researchers struggling to identify if, how and when to automate.

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
January 11, 2017
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Citation

Bond, S. (2017a, January 11). (Wo)man VS. machine: From competition to collaboration. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/-wo-man-vs-machine-from-competition-to-collaboration-8935


Research papers

The game-changing generation

Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach: conducting the survey on smartphones, and more...

Catalogue: Congress 2016: #WOW
Authors: Patricia Dominguez, Joyce van Heeswijk, Julia Goernandt, Cori Deutsch, Nijat Mammadbayli
Company: SKIM
September 22, 2016
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Citation

Dominguez, van Heeswijk, Goernandt, Deutsch and Mammadbayli (2016a, September 22). The game-changing generation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-game-changing-generation-8889


Videos

5 trends shaping customer insights in 2020

On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
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Citation

Huisman and de Rooij (2015a, June 15). 5 trends shaping customer insights in 2020. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/5-trends-shaping-customer-insights-in-2020


Research papers

5 trends shaping customer insights in 2020

On average marketers depend or rely on data for only 11% of all customer related decisions. Instead of basing decisions on data, marketers rely on previous experiences, intuition and their colleagues. If market insights are not available when needed,...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dirk Huisman, Robin de Rooij
Company: SKIM
June 15, 2015
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Citation

Huisman and de Rooij (2015a, June 15). 5 trends shaping customer insights in 2020. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/5-trends-shaping-customer-insights-in-2020-8391


Videos

Conducting global online qualitative research

Online qualitative research by definition is digital, allowing researchers to access respondents around the world in a way that was not previously possible. This presentation uses experience and results from a 10-country project conducted for...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Janet Ziffer, Bill Mabey
Company: SKIM
June 15, 2014
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Citation

Ziffer and Mabey (2014a, June 15). Conducting global online qualitative research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/conducting-global-online-qualitative-research


Research papers

The most effective promotion

LATAM-based companies are usually pressed to do more with less, managing frugal operations with ever tightening budgets. Marketing managers are requested to allocate their marketing dollars more efficiently to instigate change in consumers and gain...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Gerard Loosschilder, Juan Andres Tello, Leonardo Solano
Company: SKIM
April 4, 2014
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Citation

Loosschilder, Tello and Solano (2014a, April 04). The most effective promotion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-most-effective-promotion


Research papers

Creative lab

Being close to the target group is crucial for every business. However, too often marketing decisions are made far away and a long time after key insights were identified through market research. also, multinationals often find it challenging to...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Eva Kulla, Henrike Reinhardt
Company: SKIM
November 8, 2012
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Citation

Kulla and Reinhardt (2012a, November 08). Creative lab. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/creative-lab